Pronovias is a family firm that began life in 'El Suizo', a prestigious Barcelona store founded by Alberto Palatchi Bienveniste in 1922 that specialized in lace, embroidery and high-quality silk fabrics. What started as a family business would later grow to become Pronovias. In 1964, when Alberto Palatchi Ribera joined, the company pioneered the creation of the first prêt-à-porter bridal fashion, a revolution at the time, which made wedding dresses accessible to all women. Since the seventies, Pronovias has had a network of 50 franchises which shares the values and savoir-faire of its own stores, guaranteeing a unique shopping experience that has reached all corners of the world. In 2021, Pronovias Group signed an exclusive ten-year licensing agreement with the renowned fashion designer Vera Wang. With a shared love for fashion, craftsmanship and quality, the addition of Vera Wang Bride to the company’s brand portfolio consolidates Pronovias Group reputation as an undisputed world leader and innovator in luxury bridal.